04 August 2007

The youf of today

The BBC website has a report on the rebranding of the Dandy, which is 70 this year. Nothing too unusual about that, even if the new publication, Dandy Xtreme, has a shit badly spelt name. Such is life. But here's what the Editor had to say...

"Following extensive research, we discovered The Dandy readers were struggling to schedule a weekly comic into their hectic lives. They just didn't have enough time. They're too busy gaming, surfing the net or watching TV, movies and DVDs... They required a guide, packed with the stuff kids need to know to stay in the loop - a lifestyle magazine attuned to their hectic lives, featuring all the latest trends, must-haves, must-sees and must-dos."

Phew. Those demanding kids, eh? Their lives are too hectic to read a few fucking words. I mean, it's a comic, the whole point of it is that it has fewer words and takes less time to read. The new issues appear to have the Simpsons on the front, which kinds of points to a lack of initiative and originality. I give it a couple of years before it folds because the kids are too busy buying the Beano.

1 comment:

thisismarcus said...

Since the #1 kids' magazine, Kraze Klub, is a lifestyle magazine I'd say The Dandy are after a piece of the action. Who says "dandy" anymore, anyhow?