06 July 2006

Mastercard blues

Or rather reds and yellows. The Register has an amusing report on how Mastercard's new logo was achieved with reams of top class management bullshit.

"The launch of the new corporate brand identity follows an extensive analysis of the MasterCard brand and the value proposition it represents to constituents" is just one of the astonishingly content-free sentences... Well, it made me laugh.

mod out.

...I mean, brand and identity surely mean the same thing in this context. They use brand twice. "Value proposition"? Constituents? What are they, running for Parliament? Suckers of Satan's cock, every one of them.



Scribbler said...

I think it is quite pretty!

thisismarcus said...

What a load of Crapita!